Expert Article: MegTreg Collective
Expert Article: MegTreg Collective
Holiday Marketing Success: Your Guide to Being Found, Seen, and Remembered
The holiday season is one of the most critical times of the year. A well-crafted marketing plan can turn a decent season into a standout success. Here is a guide to being found, seen, and remembered:
Plan Holiday Marketing Early
Holiday shoppers start earlier every year, and so should your marketing. Give yourself at least 6–8 weeks before your busiest season to plan:
● Map out promotions, sales, or special events.
● Schedule marketing efforts across all platforms so you’re not scrambling last minute.
Think of your marketing plan as your roadmap. You’ll want to include social campaigns and any traditional marketing, such as radio ads, billboards, mailers, etc.
Keep Your Google Business Profile & Website Updated
When potential customers search for you, your Google Business Profile is often the first thing they see. If your hours, address, or services are wrong, you could miss their business.
Update regularly:
● Holiday hours
● Photos of products or services
● Contact info & website link
The same goes for your website. Make sure it’s mobile-friendly, easy to navigate, and reflects current offerings. Your website is your online storefront; keeping it fresh builds trust and boosts visibility.
Consistent Branding Builds Trust
Branding is more than a logo; it’s the tone of your posts, the colors used, and the way your business “feels” to your customers. Consistency makes your business recognizable, and recognizable brands are trusted brands.
Ask yourself:
● Do my social media posts, website, and print materials look like they belong to the same business?
● Is my voice the same across all platforms?
● Do I use my logo, brand colors, and fonts regularly?
During the holidays, customers are bombarded with marketing messages. Consistent branding helps you stand out and stay memorable.
How Often Should You Post on Social Media?
For most small businesses, 3–5 posts per week is a good balance. This keeps you visible without overwhelming your audience or yourself.
Some ideas:
● Product/service features
● Holiday tips or gift ideas
● Limited-time offers
And remember: posting consistently is more important than posting constantly.
How Canva Can Help - Even if You’re Not a Designer
Canva is a game-changer. This free and beginner-friendly tool offers:
● Ready-to-use social media templates, including seasonal designs
● Easy customization with brand colors, fonts, and photos
● Quick resizing for different platforms
Using Canva, you can keep posts on-brand and professional-looking. This is perfect for the small business owner wearing many hats.
Your Holiday To-Do List:
1. Plan promotions and campaigns now.
2. Update Google Business Profile and website.
3. Create branded holiday graphics in Canva.
4. Schedule 3–5 consistent social media posts per week.
5. Show up for your audience with the same tone, look, and feel across all channels.
When you combine a clear marketing plan with consistent branding, updated information, and consistent social media, you’ll not only attract more holiday shoppers, you’ll keep them coming back long after the season is over.
And if you need help with any of this…. Just call up Megan!
706-766-8185