Role Overview

The Director of eCommerce is responsible for leading the strategy, execution, and growth of the company’s online sales channels. This role owns the end-to-end eCommerce experience—driving revenue, optimizing customer journeys, managing digital platforms, and leading cross-functional/agency teams to deliver best-in-class online performance.

The ideal candidate blends strategic thinking with hands-on execution, strong analytical skills, and deep knowledge of digital commerce platforms, marketing, and operations.

Key Responsibilities

Strategy & Growth

• Develop and execute the overall eCommerce strategy aligned with company revenue and brand objectives- both with Amazon.com and Retailer E-Business platforms.

• Sole management of the Amazon.com relationship (Sales & Investment strategy)

• Own P&L for eCommerce channels, including forecasting, budgeting, and performance tracking

• Develop Company D2C Strategy within brand websites.

• Identify and capitalize on new growth opportunities, channels, and technologies

• Drive customer acquisition, conversion, retention, and value through Omni-channel platforms

Platform & Experience Management

• Oversee eCommerce platforms & Company direct brand websites

• Optimize site merchandising, product discovery, and checkout performance

• Partner with IT, product teams and 3rd party partners on platform enhancements, integrations, and roadmap planning

• Ensure site performance, security, scalability, and compliance

Digital Marketing & Merchandising

• Collaborate with marketing teams on SEO, paid media, email, SMS, affiliate, and social commerce strategies

• Own online merchandising strategy including product launches, promotions, pricing, and content

• Use A/B testing, personalization, and CRO best practices to improve conversion rates

Analytics & Performance

• Establish KPIs and dashboards to measure traffic, conversion, AOV, revenue, and customer metrics

• Leverage data and insights to inform decisions and continuously improve performance

• Monitor competitive landscape and industry trends

Operations & Fulfillment

• Partner with operations, supply chain, and customer service teams to ensure seamless order fulfillment and post-purchase experience

• Optimize inventory visibility, shipping options, returns, and customer satisfaction

• Support international expansion and omnichannel initiatives as applicable

Leadership & Collaboration

• Work cross-functionally with marketing, IT, product, finance, and operations

• Manage external agencies, vendors, and technology partners

Qualifications

Required

• Bachelor’s degree in Business, Marketing, E-commerce, or related field

• 7–10+ years of eCommerce or digital commerce experience, with at least 3–5 years in a leadership role (extensive experience with Amazon preferred)

• Proven track record of driving online revenue growth and conversion optimization

• Strong understanding of eCommerce platforms, analytics tools, and digital marketing channels

• Experience managing budgets, forecasts, and P&L responsibility

Preferred

• MBA or advanced degree

• Experience in [B2C / B2B / DTC / Omnichannel] environments

• Familiarity with international eCommerce, marketplaces, or subscriptions

• Experience with personalization, CRM, and marketing automation tools

Key Skills & Competencies

• Strategic and analytical mindset

• Strong leadership and people management skills

• Data-driven decision making

• Excellent communication and stakeholder management

• Customer-centric thinking

• Ability to balance long-term vision with hands-on execution

Success Metrics

• eCommerce revenue growth and profitability

• Conversion rate, AOV, and customer lifetime value

• Customer acquisition and retention performance

• Site performance and customer experience metrics

• Team development and operational efficiency