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Specialist, Content Marketing - Teams

Posted: 10/26/2022

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Scope of PositionThe Specialist, Content Marketing -Teams supports the growth of WinShape Teams’ overall brand and program participation through content marketing, content production, digital marketing, and online engagement. Works with the Manager, Marketing in stewarding and leveraging the WinShape Teams brand.? 

Reports to: Manager, Marketing – WinShape Teams 

Responsibilities

  • Manages the production of WinShape Teams’ marketing content; actively develops marketing content in a variety of formats (eBooks, guides, blogs, email newsletters, etc.), within the established visual identity system of WinShape Teams? 
  • Determines the types of marketing content the WinShape Teams audience is looking for and optimizes the path to conversion 
  • Builds and manages WinShape Teams’ marketing content calendar that attracts a qualified audience, including but not limited to: 
  • Blog posts 
  • Podcast episodes 
  • eBooks 
  • Email campaigns 
  • Coordinates production and plans distribution of content projects, such as documentaries and the WinShape Teams podcast, to ensure completion and delivery of high-quality content that reaches our target audience and increases brand awareness 
  • Grows new leads and digital subscriber base by converting site traffic through calls-to-action, landing pages, and lead generation content 
  • In partnership with the Program Manager, works in concert with the Program team to oversee the production schedule and provide creative direction for client-facing resources (slide decks, handouts, signage, etc.) 
  • Measures and optimizes content marketing effectiveness on a regular and ongoing basis 
  • Manages creative resources and both internal and external relationships with designers, writers, and other vendors
  • Ensures consistency and successful representation of the WinShape Teams brand across all projects
  • Assists in:
    • The overall marketing strategy for WinShape Teams 
    • The creative thought and execution of brand related projects 
    • Capturing in-the-moment WinShape Teams events and activities for social and brand purposes
    • Executing marketing campaigns and communication projects   

Qualifications

  • Bachelor’s degree in marketing, digital media (or related field), or equivalent work experience 
  • Typically requires 3-5 years of relevant work experience
  • Experience creating content for the web and growing an online audience 
  • Basic skills in photography and graphic design preferred 
  • Editorial mindset that seeks to understand what audiences consume and how to create it 
  • Experience with Wordpress, Google Analytics, MailChimp (or other email marketing service provider), Microsoft Office products, and the top social channels; Preferred experience with Adobe Creative Suite and project management systems 
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales  
  • A good eye for typography, layout, illustration, and art direction that falls in step with WinShape Teams’ visual identity standards 
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement 
  • Demonstrates ability to relate well with others while collaborating in a team environment 
  • Flexible to work on a variety of assignments with the ability to learn quickly 
  • Demonstrates ability to self-manage projects and have strong time-management skills 
  • Demonstrates excellent verbal and written communication skills 
  • Adheres and commits to the policies, procedures, and values set forth by WinShape Teams and the WinShape Foundation 

FSLA Status: Regular Full-time, Exempt 

Location: Rome, GA  

To apply, please visit our WinShape Careers page here.